Effects of Context on the Subjective Equation of Auditory and Visual Intensities

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Science  17 Nov 1961:
Vol. 134, Issue 3490, pp. 1623-1624
DOI: 10.1126/science.134.3490.1623


Thirty-six subjects were instructed to equate the loudness of a pure tone with the brightness of an illuminated field. Eighteen of the subjects had been given brief preliminary experience with tones of low intensity; the remaining 18, with tones of high intensity. A significant and substantial effect upon equation was demonstrated.