Sugar Sweetness and Pleasantness: Evidence for Different Psychological Laws

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Science  03 May 1974:
Vol. 184, Issue 4136, pp. 583-585
DOI: 10.1126/science.184.4136.583


Sweetness and the pleasantness of sweetness of sucrose solutions and sweetened food conform to different functions. Sweetness rises with concentration, whereas pleasantness first rises and then decreases. The breakpoint appears to occur at a constant sweetness (that is, constant sensory) level.