Affective discrimination of stimuli that cannot be recognized

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Science  01 Feb 1980:
Vol. 207, Issue 4430, pp. 557-558
DOI: 10.1126/science.7352271


Animal and human subjects readily develop strong preferences for objects that have become familiar through repeated exposures. Experimental evidence is presented that these preferences can develop even when the exposures are so degraded that recognition is precluded.

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