News & CommentHealth Policy

New Studies Trace the Impact of Tobacco Advertising

Science  27 Oct 1995:
Vol. 270, Issue 5236, pp. 573-574
DOI: 10.1126/science.270.5236.573


A new study has correlated advertising campaigns with increases in smoking in target groups. And a second suggests that advertising is more important than peer pressure in increasing the risks that adolescents will start smoking. Experts asked by Science to critique the studies gave them a mixed, but mostly positive, review. A sidebar (p. 573) discusses attempts to block a study of the effects of tobacco-industry lobbying.