News & CommentScience and Commerce

The Madison Avenue Treatment

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Science  06 Jun 1997:
Vol. 276, Issue 5318, pp. 1490
DOI: 10.1126/science.276.5318.1490

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CellPro Inc., in Bothell, Washington, is mounting an emotional public relations campaign in its effort to overturn a court ruling that it is infringing a patent held by Johns Hopkins University. The campaign is focused on the fact that the disputed technology was used to treat CellPro's own CEO, who was diagnosed with a usually fatal cancer.