Science ONLINE:

Science  02 Apr 1999:
Vol. 284, Issue 5411, pp. 7e
DOI: 10.1126/science.284.5411.7e

Most scientists loathe the idea of marketing. But get involved with a start-up company, and you'd better know how to make a pitch. Check out the latest “Learnin's From My MBA” column on Science's Next Wave.

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