Flying Over Uncharted Territory

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Science  09 Jul 1999:
Vol. 285, Issue 5425, pp. 206
DOI: 10.1126/science.285.5425.206

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The Meme Machine. Susan Blackmore. Oxford University Press, New York, 1999. 286 pp. $25, £18.99. ISBN 0-19-850365-2.

Psychologist Susan Blackmore attempts to develop Richard Dawkins's concept of memes into a full-fledged theory of cultural evolution.