ESSAYS ON SCIENCE AND SOCIETY

Creative Sparks

Science  03 Sep 1999:
Vol. 285, Issue 5433, pp. 1495-1496
DOI: 10.1126/science.285.5433.1495

You are currently viewing the summary.

View Full Text

Summary

What is true creativity? In a Science and Society essay, Goldenberg, Mazursky, and Solomon explore current thinking about just what makes an idea creative. The conclusion is a surprising one--they identify structured reproducible procedures that lead to ideas judged as creative. In fact, even a computer can generate "creative sparks."