EDUCATION: New European Science Channel

Science  26 Jan 2001:
Vol. 291, Issue 5504, pp. 559b
DOI: 10.1126/science.291.5504.559b

A new science and technology channel that combines the latest thing in television with the Internet debuted in Europe this week. Einstein.tv, whose slogan is “feeds a hungry mind,” will offer digital TV to paying viewers along with a free Web site packed with science information.

In a venture similar to the United States' Discovery Channel, Einstein.tv will provide cutting-edge science programming—in this case through digital TV, which is unfamiliar to most Americans but already widely available in Europe. The company promises an intriguing array of topics, from deep-sea tourism to asteroid detection research to a robot football league. On the accompanying Web site, visitors can read program transcripts, learn about topics in more depth, ask questions, and enter contests. Initially “the target audience … is very much the interested amateur,” says Web master Abigail Murray, but more sophisticated articles about new research will be added over time.

Acknowledgments

http://www.einstein.tv/

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