Appearance DOES Matter

Science  10 Jun 2005:
Vol. 308, Issue 5728, pp. 1565-1566
DOI: 10.1126/science.1114170

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The effect of perceived competence on congressional elections reported by Todorov et al. likely reflects differences in their babyfacedness. In their Perspective, Zebrowitz and Montepare review research to support this explanation, with suggestions for future research on appearance biases.