PerspectiveSociology

Experimental Macro Sociology: Predicting the Next Best Seller

Science  10 Feb 2006:
Vol. 311, Issue 5762, pp. 786-787
DOI: 10.1126/science.1124707

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Summary

A popular book, movie, or song can generate millions of dollars. But the social process that creates a blockbuster makes it difficult to predict which ones will succeed.