Nothing Succeeds Like Failure

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Science  28 Apr 2006:
Vol. 312, Issue 5773, pp. 531
DOI: 10.1126/science.1127572

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Why Most Things Fail. Evolution, Extinction and Economics. By Paul Ormerod. Pantheon, New York, 2006. 269 pp. $24.95. ISBN 0-375-42405-9. Faber and Faber, London, 2005. £12.99. ISBN 0-571-22012-6. Paper, 2006. £8.99. ISBN 0-571-22013-4.

Drawing on biology and evolutionary theory, the author explores the reasons brands and companies disappear and public policies fail to produce their intended results.