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What Flowed from "Surveys Say..."

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Science  30 Mar 2007:
Vol. 315, Issue 5820, pp. 1793-1794
DOI: 10.1126/science.1140764

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The Averaged American. Surveys, Citizens, and the Making of a Mass Public. By Sarah E. Igo. Harvard University Press, Cambridge, MA, 2007. 408 pp. $35, £22.95, €32.30. ISBN 9780674023215.

Igo explores how the spread of information collected through quantitative social studies--public opinion polls, "man-in-the-street" interviews, sex surveys, community studies, and consumer research--transformed U.S. culture.