News

The Art of Virtual Persuasion

Science  07 Sep 2007:
Vol. 317, Issue 5843, pp. 1343
DOI: 10.1126/science.317.5843.1343

You are currently viewing the summary.

View Full Text

Via your Institution

Log in through your institution

Log in through your institution


Summary

Social scientists are finding that online experiences influence offline thinking (see main text) and that manipulation--for political, advertising, or other purposes--may be much more sophisticated in virtual environments.

Related Content