News

The Art of Virtual Persuasion

+ See all authors and affiliations

Science  07 Sep 2007:
Vol. 317, Issue 5843, pp. 1343
DOI: 10.1126/science.317.5843.1343

You are currently viewing the summary.

View Full Text

Summary

Social scientists are finding that online experiences influence offline thinking (see main text) and that manipulation--for political, advertising, or other purposes--may be much more sophisticated in virtual environments.

Related Content