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Science by the Masses

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Science  28 Mar 2008:
Vol. 319, Issue 5871, pp. 1750-1752
DOI: 10.1126/science.319.5871.1750

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By offering prizes on behalf of clients seeking scientific and engineering help, an Internet company called InnoCentive has gathered a virtual work force of 135,000 problem-solvers from around the world.