The MPG Illusion

Article Tools

• Email

  Thank you for your interest in spreading the word about Science.

  NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

  Your Email

  Your Name

  Send To

  Enter multiple addresses on separate lines or separate them with commas.

  You are going to email the following The MPG Illusion

  Message Subject (Your Name) has forwarded a page to you from Science

  Message Body (Your Name) thought you would like to see this page from the Science web site.

  Your Personal Message

  Send Message
• Download Powerpoint
• Print
• Save to my folders

  User Name

  Password

  Remember my user name & password.

  Submit
• Alerts

  Please log in to add an alert for this article.

  Username Enter your Sciencemag.org username.

  Password Enter the password that accompanies your username.

  Log in
• Citation tools

  The MPG Illusion

  By Richard P. Larrick, Jack B. Soll

  Science20 Jun 2008 : 1593-1594

  Using "miles per gallon" as a measure of fuel efficiency leads people to undervalue the benefits of replacing the most inefficient automobiles.

  Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
• Share

  The MPG Illusion

  By Richard P. Larrick, Jack B. Soll

  Science20 Jun 2008 : 1593-1594

  Using "miles per gallon" as a measure of fuel efficiency leads people to undervalue the benefits of replacing the most inefficient automobiles.

  Permalink: Copy