Tilt the Table Toward Good Choices

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Science  11 Jul 2008:
Vol. 321, Issue 5886, pp. 203
DOI: 10.1126/science.1159819

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Nudge. Improving Decisions About Health, Wealth, and Happiness. By Richard H. Thaler and Cass R. Sunstein. Yale University Press, New Haven, CT, 2008. 303 pp. $26, £18. ISBN 9780300122237.

The authors marshal results from behavioral economics research to argue for using asymmetric choice architecture to exert a "libertarian paternalism" on social and economic choices.