The Power of Cross Pressures

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Science  31 Oct 2008:
Vol. 322, Issue 5902, pp. 679
DOI: 10.1126/science.1166146

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The Persuadable Voter. Wedge Issues in Presidential Campaigns. By D. Sunshine Hillygus and Todd G. Shields. Princeton University Press, Princeton, NJ, 2008. 267 pp. $29.95, £17.95. ISBN 9780691133416.

Hillygus and Shields explore survey data, experimental results, campaign ads, archives, and interview responses to discuss why wedge issues are used, who they persuade, and how they may affect political equality and democratic governance.