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Blue or Red? Exploring the Effect of Color on Cognitive Task Performances

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Science  27 Feb 2009:
Vol. 323, Issue 5918, pp. 1226-1229
DOI: 10.1126/science.1169144

Article Information

vol. 323 no. 5918 1226-1229

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History: 
  • Received for publication November 28, 2008
  • Accepted for publication January 5, 2009

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Author Information

  1. Ravi Mehta,
  2. Rui (Juliet) Zhu*
  1. Sauder School of Business, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada.
  1. * To whom correspondence should be addressed. E-mail: juliet.zhu{at}sauder.ubc.ca

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