News FocusEnergy Efficiency

Soap Operas to Save Energy

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Science  14 Aug 2009:
Vol. 325, Issue 5942, pp. 807
DOI: 10.1126/science.325_807a

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Filmmaker John Johnson is deploying a technique adapted to the YouTube age to persuade Americans to act against climate change. In collaboration with the creators of popular video programs on the Web, he is developing scripts that show people conserving energy and water and considering how their consumption choices might affect the planet. The first programs will go online later this year.