If Our Messages Are To Be Heard

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Science  01 Jan 2010:
Vol. 327, Issue 5961, pp. 34-35
DOI: 10.1126/science.1183465

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Don't Be Such a Scientist Talking Substance in an Age of Style by Randy Olson Island Press, Washington, DC, 2009. 215 pp., illus. Paper, $19.95. ISBN 9781597265638.
Am I Making Myself Clear? A Scientist's Guide to Talking to the Public by Cornelia Dean Harvard University Press, Cambridge, MA, 2009. 284 pp. $19.95, £14.95, €18. ISBN 9780674036352.


Olson and Dean present two rather different approaches scientists can take to improve their ability to communicate with the public.