Books et al.Economics

Identity Matters

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Science  21 May 2010:
Vol. 328, Issue 5981, pp. 978
DOI: 10.1126/science.1189285

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Identity Economics How Our Identities Shape Our Work, Wages, and Well-Being by George A. Akerlof and Rachel E. Kranton Princeton University Press, Princeton, NJ, 2010. 191 pp. $24.95, £16.95. ISBN 9780691146485.


Akerlof and Kranton argue for the importance of people's sense of identity (encompassing what is proper and what is forbidden) in understanding why individuals who face the same economic circumstances make different choices.