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Thought for Food: Imagined Consumption Reduces Actual Consumption

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Science  10 Dec 2010:
Vol. 330, Issue 6010, pp. 1530-1533
DOI: 10.1126/science.1195701

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  1. Fig. 1

    Motivation to earn points for cheese (expressed as response elasticity) as a function of the number of cubes of cheese (3 versus 30) that participants had imagined eating and fixed-ratio reinforcement (for example, in FR4, every fourth response was reinforced). Error bars represent ±1 SEM.

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