PerspectiveSocial Science

Science, New Media, and the Public

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Science  04 Jan 2013:
Vol. 339, Issue 6115, pp. 40-41
DOI: 10.1126/science.1232329

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Nine in 10 internet users in the United States turn to search engines to find information (1), and 60% of the U.S. public seeking information about specific scientific issues lists the Internet as their primary source of information (2). This has created a new urgency for scientists to pay attention to these trends and to the emerging scholarly literature about communicating science in this brave new “online” world.