News & AnalysisANIMAL BEHAVIOR

For $60, a Peek Inside Your Dog's Mind

Science  18 Jan 2013:
Vol. 339, Issue 6117, pp. 260-261
DOI: 10.1126/science.339.6117.260

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Summary

Dognition, a new company that claims to offer dog owners answers to questions on their dogs' personalities, is currently in beta testing. Evolutionary anthropologist Brian Hare speaks with Science about tapping into a large and lucrative market of dog lovers and using Dognition data to formulate new research questions and help answer existing ones.