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Grateful Patients Can Lead to Gracious Gifts

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Science  21 Jun 2013:
Vol. 340, Issue 6139, pp. 1397
DOI: 10.1126/science.340.6139.1397

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Summary

Steven Rum has turned fundraising into a science at Johns Hopkins Medical Institute, where doctors are enlisted in a program to turn the positive feelings of grateful patients into support for new research, faculty chairs, academic scholarships, and bricks and mortar.