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Vietnam Turns Back a 'Tsunami of Pesticides'

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Science  16 Aug 2013:
Vol. 341, Issue 6147, pp. 737-738
DOI: 10.1126/science.341.6147.737

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Summary

Vietnam has pioneered a new approach to curb the widespread overuse of pesticides in agriculture, starting with a large-scale experiment in which farmers discovered for themselves that using less pesticide—as well as less seed and fertilizer—boosted their bottom line. The successful campaign, which involved a popular radio soap opera, is drawing attention from other countries in the region.