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Alan Stern's worldly ventures

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Science  26 Jun 2015:
Vol. 348, Issue 6242, pp. 1419
DOI: 10.1126/science.348.6242.1419

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Summary

Even while getting a NASA spacecraft to Pluto, Alan Stern has found time to set up two companies on the side. One, called Golden Spike, plans to sell billion-dollar trips to the moon to other nations. Another, called Uwingu, promotes gimmicky campaigns—such as selling unofficial naming rights to martian craters—in order to raise money for space research.