Assessment of Multiattribute Preferences

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Science  19 Jun 1970:
Vol. 168, Issue 3938, pp. 1491-1492
DOI: 10.1126/science.168.3938.1491


Operational assumptions are made concerning the preferences of a decision maker. Functional forms of multiattribute utility functions that satisfy these assumptions are stated. These forms provide operational methods for assessing preferences over multiattribute consequences and have a wide range of practical application.

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