Essays on Science and Society

Ritual Abuse, Hot Air, and Missed Opportunities

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Science  05 Mar 1999:
Vol. 283, Issue 5407, pp. 1461-1463
DOI: 10.1126/science.283.5407.1461


Scientists dislike negative portrayals of scientists and scientific research in the media. However, a closer examination reveals that these media images are inevitable and probably cannot be changed. Science should turn instead to practical steps to improve its image with the public.