News of the WeekPsychology

Tough Decision? Don't Sweat It

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Science  17 Feb 2006:
Vol. 311, Issue 5763, pp. 935
DOI: 10.1126/science.311.5763.935

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On page 1005 of this issue of Science, researchers report a series of experiments with student volunteers and real-life shoppers that suggests that too much contemplation gets in the way of good decision-making--especially when the choice is complicated. (Read more.)