Policy ForumSCIENCE AND SOCIETY

Framing Science

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Science  06 Apr 2007:
Vol. 316, Issue 5821, pp. 56
DOI: 10.1126/science.1142030

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  • The Science Behind Framing
    • Joe Brewer, Cognitive Scientist
    • Other Contributors:

    M. C. Nisbet and C. Mooney were on the right track in their "Framing science" article (Policy Forum, 6 April 2007, p. 56). But they left out the relevant science about framing, itself. The basic results are these: (i) Most thought is unconscious and reflexive, and only a small part is conscious and reflective (1). (ii) The role of emotions in motivating the construction of conscious thought is critical in effective dec...

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    Competing Interests: None declared.

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