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The Spread of Behavior in an Online Social Network Experiment

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Science  03 Sep 2010:
Vol. 329, Issue 5996, pp. 1194-1197
DOI: 10.1126/science.1185231

Article Information

vol. 329 no. 5996 1194-1197

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History: 
  • Received for publication November 26, 2009
  • Accepted for publication July 19, 2010
  • .

Author Information

  1. Damon Centola
  1. Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02142, USA. E-mail: dcentola{at}mit.edu

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