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Thought for Food: Imagined Consumption Reduces Actual Consumption

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Science  10 Dec 2010:
Vol. 330, Issue 6010, pp. 1530-1533
DOI: 10.1126/science.1195701

Article Information

vol. 330 no. 6010 1530-1533

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History: 
  • Received for publication July 27, 2010
  • Accepted for publication October 28, 2010

Author Information

  1. Carey K. Morewedge1,*,
  2. Young Eun Huh2,
  3. Joachim Vosgerau2
  1. 1Department of Social and Decision Sciences, Porter Hall 208, Carnegie Mellon University, Pittsburgh, PA, USA.
  2. 2Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA.
  1. *To whom correspondence should be addressed. E-mail: morewedge{at}cmu.edu

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