Translating clicks into efficiency

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Science  19 Dec 2014:
Vol. 346, Issue 6216, pp. 1477
DOI: 10.1126/science.346.6216.1477-f

As the number of web-based resources for science education increases, evaluation of these websites remains limited. In order to enhance learning experiences, website managers should know how to draw an audience, provide an optimal user experience, and assess any learning that has taken place. Using their own website as an example, Goldsmith et al. describe how this evaluation can be done using clickstream analytics. Specifically, the authors determined where their audience came from and what content they did or did not use. With this information, website managers can better allocate their resources to fit their users' needs, making online science education efforts more targeted and efficient.

Ecosphere 5, 131 (2014).

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