Books et al.Podcast

How Behavior Spreads: The Science of Complex Contagions

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Science  28 Sep 2018:
Vol. 361, Issue 6409, pp. 1320
DOI: 10.1126/science.aav1974

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This week on the Science podcast, Centola describes how societal behaviors are really propagated, revealing how networks can be exploited to effect social change.