Persuasive words are not enough

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Science  26 Jun 2020:
Vol. 368, Issue 6498, pp. 1405
DOI: 10.1126/science.abd4085


Communicating the findings of science plays a vital role in shaping our lives and the planet. From my vantage point at the Science family of journals, I witness daily how editors, journalists, and scientists work together to deliver scientific information to the world. Given the recent rapid pace of discovery, relaying remarkable findings has never been busier. So why aren't these efforts having a bigger positive effect on the public acceptance of science?

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