PT - JOURNAL ARTICLE AU - Acquisti, Alessandro AU - Brandimarte, Laura AU - Loewenstein, George TI - Privacy and human behavior in the age of information AID - 10.1126/science.aaa1465 DP - 2015 Jan 30 TA - Science PG - 509--514 VI - 347 IP - 6221 4099 - http://science.sciencemag.org/content/347/6221/509.short 4100 - http://science.sciencemag.org/content/347/6221/509.full SO - Science2015 Jan 30; 347 AB - This Review summarizes and draws connections between diverse streams of empirical research on privacy behavior. We use three themes to connect insights from social and behavioral sciences: people’s uncertainty about the consequences of privacy-related behaviors and their own preferences over those consequences; the context-dependence of people’s concern, or lack thereof, about privacy; and the degree to which privacy concerns are malleable—manipulable by commercial and governmental interests. Organizing our discussion by these themes, we offer observations concerning the role of public policy in the protection of privacy in the information age.